Printing and Signs for Richardson and the Telecom Corridor

Printing and Signs for Richardson and the Telecom Corridor

Richardson skews corporate and technical — the Telecom Corridor, engineering and software firms, and the campuses around them. What that area orders is noticeably different from what a retail strip orders.

Business-to-business, not walk-in

Very little of our Richardson work is aimed at passing trade. It is aimed at other businesses: a conference stand, a client presentation, a recruitment day, an internal launch. The audience is small, informed, and looking closely — which changes what is worth paying for.

On a yard sign, nobody inspects the substrate. On a tradeshow display that a prospect will stand in front of for ten minutes, the difference between a creased banner and a fabric one is visible and it registers. That is why most of what we send to Richardson is the better-finished end of the range.

Tradeshow and conference work

The practical advice we give most often: if the stand travels, buy fabric rather than banner material for the graphic. Fabric does not hold a crease from being rolled in a cassette, and a crease across your logo is the most common reason a display looks tired by its third outing.

And order the whole set together — stand, table throw, literature, badges. One setup, one proofing round, and the colors match across the lot. Ordering the banner in March and the table throw in September is how a stand ends up with two versions of the same blue.

What we print most for Richardson businesses